SIREN HIRED BY AEROPLAN
By Adnews Staff
Siren Communications of Toronto has been hired to conduct a national media relations compaign for the new corporate identity of Aeroplan, the loyalty program of Air Canada. Siren won the assignment in a competition involving an unknown number of agencies. The campaign will consist of a series of media events in major Canadian cities. The initiative, which will begin later this month, is scheduled to coincide with the 20th anniversary of Aeroplan.
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