BELRON HIRES BLEU BLANC ROUGE
By Adnews Staff
Auto glass repair company Belron Canada has retained Bleu Blanc Rouge of Montreal as its national advertising agency. The firm pitched for the account with DDB Canada of Toronto against three other unknown agencies. They will handle all corporate and marketing communications for Belron's three retail chains: Standard Auto Glass, Lebeau vitres d'autos and Duro. A new campaign is exprected in the near future. Belron senior marketing director Lise Gagnon cited Bleu Blanc Rouge's strategic thinking, creative talent and enthusiasm as diciding factors in the competition.
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