GOODMAN INSTITUTE BEGINS RECRUITMENT CAMPAIGN
By Adnews Staff
The Goodman Institute of Investment Management has begun a two-week campaign in Toronto intended to attract students to its Chartered Financial Analyst training program. The program, according to the insitute, combines a three-year CFA course with a three-year MBA course. The campaign, aimed at executives looking to advance their careers, includes transit advertising, print advertising, direct mail, public relations and an information booth on the concourse of the TD Centre. The creative uses the copy, "Do you want a 94% chance of passing your CFA exams while earning your MBA?" The campaign was produced by Zenergy Communications of Montreal.
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