LCBO BEGINS ANNUAL SAFE PROM CAMPAIGN
By Adnews Staff
The Liquor Control Board of Ontario has begun its province-wide safe prom campaign. The annual poster campaign is intended to discourage underage drinking. The poster, called "The Best Night of My Life," was created by Compass 360 of Toronto. The poster shows a young woman crouched over a toilet. French and English versions of the poster will be displayed at all LCBO stores during May and June to coincide with the time most graduation celebrations take place. Posters have also been sent to all Ontario high schools. The LCBO has also produced information sheets on safe celebrations.
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