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COORS LIGHT RESUMES MAXIM CLUB TOUR

By Adnews Staff

Coors Canada of Toronto has hired Quattro Communications of Toronto to manage a promotion called the Coors Light Maxim Club Tour. The event, now in its third year, is a co-promotion with Maxim Magazine. The 15-city tour is a contest to find a Coors Light Maxim Girl. It will begin in late October. Marketing Drive Worldwide and Consumer Impact Marketing were also considered for the assignment.

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