PRAIRIE MILK MARKETING PARTNERSHIP HOLDS CONTEST
By Adnews Staff
The Prairie Milk Marketing Partnership has begun a contest called "Experience of a Lifetime." The promotion was created by Blitz Promotion and Cossette Communication-Marketing, both based in Vancouver, to increase sales of chocolate milk and support the organization's "Milk celebrates growth" brand strategy. The contest will run until June 30 in Alberta, Manitoba and Saskatchewan. Prizes will include a trip to space camp, five days at a fashion magazine and behind the scenes access to a CFL team. Participants enter by sending in the UPC of a chocolate milk carton or by visiting the <http://www.neverstopmilk.ca> Web site. The contest is being promoted with specially-marked packaging, in-store materials, plus television, radio, Web and email advertising.