VIA RAIL, SONY, ZELLERS BEGIN SPIDER-MAN PROMOTION
By Adnews Staff
Via Rail, Sony Electronics and Zellers have begun a contest called "Spot the Spider-Man Train." Between May 14 and July 15 six Via Rail train engines will travel across Canada carrying images of Spider-Man. Consumers who spot the train can visit the Web site of any of these three companies to to enter a draw for a trip to Jasper, AB on Via Rail. The contest will be supported with radio ads in Ontario and Halifax, posters in Via Rail stations and Zellers stores and in Zellers flyers.
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