EXPEDIA.CA INSTALLS NEW BILLBOARD IN TORONTO
By Adnews Staff
Toronto-based travel Web site Expedia.ca has installed a new billboard ad along the Gardiner Expressway in Toronto. The billboard measures 30 feet high by 60 feet wide. The board went up May 1 and will run for six months. The creative has been designed to resemble a luggage tag. The advertising was created by Garneau Würstlin Philp Brand Engineering. Media buying was done by MBS. Public relations for Expedia.ca are handled by Edelman. All of these firms are based in Toronto.
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