DELL HIRES DDB, OMD
By Adnews Staff
Toronto-based computer company Dell Canada has hired DDB Canada and OMD to handle its national marketing programs. DDB has been assigned creative advertising and customer relationship management. Montreal-based Palm Publicité Marketing will handle these tasks in Quebec. OMD will be responsible for media planning and buying. DDB and OMD were hired in a competitive agency search. The incumbent firm, Sharpe Blackmore Euro RSCG, had been Dell Canada's agency of record since 1995.
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