TUMS CONTINUES CFL SPONSORSHIP
By Adnews Staff
GlaxoSmithKline Consumer Healthcare has renewed its sponsorship of the Canadian Football League in the name of TUMS antacid for an additional year. TUMS became the "official antacid" of the Toronto-based league last year. This year TUMS will maintain that distinction and hold another national contest tied to its sponsorship. The contest will be conducted through national and regional retail chains. A trade promotion will reward retailers who create the most effective in-store CFL displays.
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