SLEEMAN PROMOTES AMBER ALE IN WESTERN CANADA
By Adnews Staff
Sleeman Breweries of Guelph, ON is promoting a new beverage called Amber Ale in western Canada. The beer was released to retail outlets, bars and restaurants in British Columbia, Alberta, Saskatchewan and Manitoba on Monday. The beer is being promoted with radio and billboard advertising created by Grey Worldwide of Vancouver. Public relations for the launch are being handled by National Public Relations of Calgary. Distribution plans for Amber Ale elsewhere in Canada have not yet been finalized.
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