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HEALTH COUNCIL CONDUCTS ERECTION TEST

The Canadian Male Sexual Health Council has hired retired NHL coach Scotty Bowman to encourage men to take its Erection Quality test. Bowman will promote the test in a national newspaper ad on Saturday. The five-question test was developed by the council. The print ad was created by Jeffery Simbrow & Associates of Toronto. In the ad, Bowman discusses his own erectile dysfunction to encourage Canadian men to take the test and to talk to a doctor about their responses. The test is sponsored by Bayer HealthCare and GlaxoSmithKline, developers of Levitra, a prescription medication for the treatment of erectile dysfunction.

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