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CADBURY PROMOTES PREMIXED COCKTAILS

Cadbury Beverages Canada of Mississauga is promoting a new line of premixed cocktails called Schweppes Infusion. The ready-to-drink beverages were released in Ontario early last month. The drinks come in three flavours: Gin and Tonic with Lime, Vodka and Soda with Lemon, and a no-carb version of Vodka and Soda with Lemon. The cocktails are being promoted with television and print advertising using the tagline, "We've added something to the mix." This advertising, created by The Marketing Channel of Toronto, is being supported by public relations from Maverick of Toronto. Cadbury will release the Schweppes Infusion line elsewhere in Canada and North America later this year.

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