SLEEMAN BREAKS FIRST GROLSCH ADVERTISING
By Adnews Staff
The first Canadian advertising campaign for Grolsch Premium Lager began late last month. The beer is distributed by Sleeman Breweries of Guelph, ON. The campaign, created by doug agency of Toronto, consists of radio and outdoor advertising. Its intention is to increase awareness of the brand. In the radio ads an announcer speaks various words with a "sch" sound. The outdoor ads use images of a Grolsch bottle and one-word headlines including "schmooth," "decompressch" and "cheersch." The advertising will run in Ontario until the end of August.
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