FERRY CAMPAIGN BEGINS IN UNION STATION
By Adnews Staff
Echo Advertising of Toronto has created an out-of-home campaign in Union Station in Toronto for the new high speed ferry called "The Breeze." The campaign, which uses the tagline, "Getting to the U.S. is now a Breeze," will run for one month. The effort consists of platform posters, graphics on stairs, walls, floors, turnstiles, ticket booths and recycle bins, plus a large floor map. The ferry, operated by Canadian American Transportation Systems, will go into service in June. It will travel across Lake Ontario between Rochester and Toronto several times a day.
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