PUMA TO SPONSOR MTV CANADA
By Adnews Staff
Puma Canada is sponsoring a new segment on MTV Canada's MTV Select VJ program called "Puma Pounce on Select." During the segment, MTV host Rico will take young adults off the street to the Puma Toronto flagship store and give them shoes and apparel. Each Puma Pounce segment will be about three minutes in length. The first segment will air on Friday. The sponsorship will run for six weeks, supported with a 30-second commercial running daily on MTV and MTV2. Additional promotion will include host mentions, ad banners, an email to registered users and a contest area on the <http://www.mtvcanada.com> Web site. The sponsorship was developed by Puma's agency of record, MacPhee Marketing Communications of Toronto, and MTV Canada.
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