DARE PROMOTES TWO NEW COOKIES
By Adnews Staff
Dare Foods of Kitchener, ON has released two new cookies called Vanilla Creme and Strawberry Creme. The sandwich cream cookies are part of the firm's Ultimate line, which also includes Chocolate Fudge, Milk Chocolate Fudge, Maple Leaf Cream, Cinnamon Danish, Coconut Creme, Lemon Creme, French Creams, Chocolate Chip and Harvest from the Rainforest flavours. The new cookies will be promoted with in-store materials followed by television, print and outdoor advertising next month. A sampling program will take place during the back-to-school season. Advertising for Dare is done by Zig of Toronto. Public relations are handled by Ketchum Public Relations of Toronto.
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