DEWALT BEGINS FIRST NATIONAL RADIO CAMPAIGN
By Adnews Staff
DeWalt Industrial Tools has begun airing its first national radio advertising campaign in Canada. The three ads depict tradespeople from the construction industry talking about how DeWalt tools make their jobs easier and allow them to work faster. The ads will run from April through June. The first phase of the campaign will also promote the company's new three-year warranty, one-year of free service and 90-day money back offer. Later phases will promote special offers. The campaign was created by The Norman Agency. Media planning and buying were done by Canadian Broadcast Sales.
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