TORONTO STAR BEGINS TAKES ON TORONTO CAMPAIGN
By Adnews Staff
The Toronto Star and its agency Enterprise Advertising of Toronto have begun a spring advertising campaign for the paper called "Takes on Toronto." Five production houses were approached to create a short films about the city. The two-minute films, which were shot over the past month, debuted at an event on Wednesday. The Star will pick one film to adapt into a 30-second television commercial and a 60-second cinema ad for its spring campaign, which will break on May 14. The five films have also been posted at <http://www.thestar.com>, where visitors can vote for a favourite.
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