CAMPBELL TO SPONSOR KIDS HELP PHONE
By Adnews Staff
Toronto-based Campbell Company of Canada has signed on as an official sponsor of Kids Help Phone, also based in Toronto. Kids Help Phone operates 24-hour anonymous phone counselling lines for children and parents. Campbell will promote the service on its packaging and participate in fundraising initiatives, employee volunteer programs, product donations and cross-promotional programs at grocery stores. Other Kids Help Phone sponsors include A&P/Dominion, Bluenotes, Boston Pizza, Famous Players, Kellogg's, Safeway, Sobeys and Zellers.
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