REVLON CANADA BREAKS NEW ADVERTISING
By Adnews Staff
Revlon Canada of Mississauga is taking part in a new global advertising campaign from the company. The multimedia effort uses all of Revlon's celebrity spokespeople, including Halle Berry, Julianne Moore, Eva Mendes and Jaime King. In the creative each women receives a message and travels to a common destination. Revlon products promoted will include Super Lustrous lipstick, Super Lustrous lipgloss, New Complexion One-Step compact makeup, ColorStay Stay natural makeup and ColorStay Overtime lipcolor. In Canada, television advertising began an eight-week run on Monday. The four television commercials will also air as a two-minute movie during the final episode of "Friends." The ads will also run in theatres. Print advertising will run from May to December. A campaign Web site at <http://www.revlon.com> contains the ads and product information. The campaign was created by Revlon's U.S. agency Deutsch. Revlon Canada used PHD Canada to bring the campaign to Canada.