VANCITY STARTS AGENCY REVIEW
By Adnews Staff
VanCity Credit Union has begun an advertising agency review. According to the Vancouver-based credit union, the review is part of a standard industry practice of regularly reviewing advertising strategy and is not a reflection of its current relationship with its current agency of record Grey Worldwide, which it has used for approximately 30 years. VanCity's last agency review took place seven years ago. Grey has been invited to participate in the new review, along with an unknown number of other agencies with Vancouver branches. A decision is expected in July.
« Back Next »
Comments
blog comments powered by Disqus