COCA-COLA PREPARES C2 PROMOTION
By Adnews Staff
The Coca-Cola Company of Atlanta, GA is preparing to release a new beverage called Coca-Cola C2. The drink will be launched in Japan first, followed by a U.S. release later this summer. According to the company, C2 contains half the sugar, carbohydrates and calories of regular colas. Coca-Cola will promote C2 with television, radio, out-of-home and Internet advertising. According to Kari Kerr, director of corporate communications for Coca-Cola in Canada, the company has not decided whether to distribute C2 in this country.
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