ABC CANADA TO HOLD ONLINE FUNDRAISER
By Adnews Staff
ABC Canada Literacy Foundation will begin the fourth annual Gutenberg Media Grab on Monday. The week-long fundraiser is an online sale of printed media space for 65% off the original price. The sale will take place at <http://www.abcmediagrab.ca>. The fundraiser is aimed at advertisers, marketing professionals and media buyers. Printed materials to promote the event use the tagline, "Get Ready for the Grab." The teaser postcard, invitation and print ad were created in-house. Printing was handled by Maud Street Printing Services. The proceeds from the Gutenberg Media Grab will support ABC Canada's literacy awareness programs.
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