CIALIS CONSUMER CAMPAIGN CONTINUES
By Adnews Staff
Direct-to-consumer advertising for Cialis, a prescription medicine for the treatment of erectile dysfunction, will continue this month with billboards and ads on the gate arms of parking garages. The billboard creative depicts men relaxing on a deck chair, a couch and in the outdoors. The copy consists of the phrases "Ask your doctor" and "Cialis is here." The gate ads present the Cialis logo and the words "Ask your doctor." Next month posters will be installed in the men's washrooms of office towers. Magazine ads will also break. The creative is the same as that used on the billboards. The first consumer advertising for Cialis, which began in February, consisted of 10-second closed captioning ads. The advertising was created by Grey Worldwide. Public relations for Cialis are handled by National Public Relations.