ABSOLUT CUT TO DEBUT IN CANADA FIRST
By Adnews Staff
A new pre-mixed drink called Absolut Cut will get its first exposure in Canada. The drink is a combination of lime, orange and Absolut Vodka. It will be produced through a new deal between V&S Group, which owns the Absolut name and recipe, and Interbrew. In Canada, Absolut Cut will be made and distributed by Interbrew subsidiary Labatt Breweries of Canada. The beverage will be released in limited markets later this month. It will roll out nationally in May. Advertising for Absolut Cut will break next month, according to Nigel Miller of Labatt.
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