GM BEGINS FOUR-DAY MARKETING EFFORT
By Adnews Staff
General Motors of Canada began a four-day mass media advertising campaign in Ontario yesterday. Vehicles promoted in the campaign include the Chevrolet Aveo, Optra, Epica, Malibu, Malibu Maxx, Silverado 1500, Colorado, SSR and Equinox. The campaign consists of television, radio and full-page newspaper ads. Also, an insert was included in daily newspapers yesterday. Dealers in the province will participate in the initiative by holding special events.
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