LABATT BEGINS BUDWEISER CAMPAIGN IN QUEBEC
By Adnews Staff
Labatt has broken a new advertising campaign for Budweiser in bars and restaurants in Montreal and Quebec City. The advertising, created by Palm Publicité Marketing of Montreal, uses a rock theme. Four executions have been created. The first three show an earring, a bellybutton ring and a tongue stud in the shape of speakers. The fourth ad displays an eye shaped like a speaker. The campaign will run through April.
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