MOLSON RE-ORGANIZES
By Adnews Staff
Montreal-based Molson has re-organized its Canadian unit to, according to the firm, strengthen key brands and develop key markets. The new organization will be staffed by Kevin Boyce, president and COO of Molson North America, Les Hine, chief marketing officer, and Dave Perkins, president of market development for North America. Raynald Doin, head of the Quebec/Atlantic division has been made senior vice-president of strategy and integration. Molson products include Canadian, Export, Dry, Rickard's and Marca Bavaria.
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