BMW PROMOTES 6 SERIES COUPE, CABRIOLET
By Adnews Staff
BMW Group Canada is promoting the BMW 6 Series Coupé and Cabriolet with a campaign called "Ultimate Six." The campaign, created by Bell Globemedia, The Media Company and Cundari Integrated Advertising, began in The Globe and Mail the week of Feb. 23. Every Wednesday and Saturday the paper contained a piece about an "Ultimate Six" of something. The pieces have listed restaurants, hotels and vineyards. Three of the each six were described in the print ad. Readers were directed to a Web site at <www.ultimatesix.ca>, created by Blast Radius, to read about the other three. The campaign has also included online advertising and closed captioning elements. The online ads have run on various Bell Globemedia Web sites. The closed captioning is of ROB-TV, TSN and CTV Newsnet. Also, magazine and outdoor advertising for the cars will continue to run through April.