KRPLINK GAINS TWO AOR ASSIGNMENTS
By Adnews Staff
Krplink of Toronto has been appointed marketing communications agency of record for O.K. Tire of Langley, B.C. and for the Wildfire Golf Club. O.K. Tire is a dealer-owned tire and automotive services company. Krplink won the job based on its previous work for the client. Upcoming marketing for O.K. Tire will include national television advertising, regional print and radio advertising, co-op programs, dealer communications and consumer promotions. The Wildfire Golf Club is in Kawartha, ON. It hired Krplink based on a referral. Don Mal, founder of Wildfire, said the club will spend the next year attempting to promote itself as "a world-class golf club." Krplink has also created a privacy specialty within its customer relationship management practice in response to the Personal Information Privacy and Electronic Documents Act, which went into effect on Jan. 1. The unit will develop for clients customer relationship methods that comply with this legislation.