AMERICAN HOCKEY LEAGUE, THE HOCKEY COMPANY SIGN MARKETING AGREEMENT
By Adnews Staff
The American Hockey League and The Hockey Company have signed a multi-year marketing and licensing agreement under which The Hockey Company becomes the exclusive supplier of sticks, gloves, helmets, pants, performance underwear and bench wear to 26 AHL teams beginning with the 2004/2005 season. The company will also become the exclusive supplier of jerseys and socks to the league beginning with the 2005/2006 season. The Hockey Company will also be the exclusive supplier of helmets, pants, jerseys and performance underwear to AHL referees and linesmen. The company will also be a sponsor of and equipment supplier to the AHL All-Star Classic game. The Hockey Company also becomes the title sponsor of the CCM AHL Player of the Week, Koho AHL Goaltender of the Month, Jofa AHL Rookie of the Month and CCM AHL Performers of the Month awards. In addition, the firm will create an advisory panel up of product specialists, league players and team equipment managers to work on the equipment development. The Montreal-based hockey equipment and apparel manufacturer will have a presence in all league markets through in-arena signage, television advertising and other promotional activities.