RBC BREAKS NEW CAMPAIGN
By Adnews Staff
RBC Financial Group will begin a new advertising campaign called "First for You" today. The English-language television campaign, created by BBDO of Toronto, will air during network programming and on specialty stations. The first phase will promote the financial group as a whole as well as the services of its three consumer divisions RBC Royal Bank, RBC Investments and RBC Insurance. The second phase of the campaign will break in August with new television ads to coincide with the summer Olympic Games in Athens. Those ads will describe RBC's support for athletes and Canadian Olympians. The company's Web sites will also be updated to reflect the creative. A French-language campaign will begin later this spring. This material is being created by Allard Johnson Communications of Montreal.