CLEVELAND CAVALIERS HIRE FIELD DAY
By Adnews Staff
The Cleveland Cavaliers basketball team has hired Toronto-based Field Day to produce a gift package for season ticket holders. The intent is to generate early renewals for next season's pass. The agency was hired based on its work for other sports organizations including the Toronto Raptors, Toronto Maple Leafs and Anaheim Mighty Ducks. The gift package includes a hardcover coffee table book, which contains pictures of the team and quotes from its members, and a DVD, which includes highlights from the 2003/2004 season, draft footage, behind-the-scenes information and a retrospective of the team's history. Season renewal information and renewal invoices are also included in the packages, which will begin going out to season ticket holders next month.