PFIZER READIES NEW PRINT CAMPAIGN FOR VIAGRA
By Adnews Staff
Pfizer Canada will begin a new print campaign for Viagra tomorrow. called "My Way," the campaign was created by Taxi Advertising of Toronto to promote the fifth anniversary of the drug. Viagra is a prescription medication that treats erectile dysfunction. The new creative will display photographs of three men who regularly use Viagra. The advertising will run in newspapers nationally. The creative is similar to the drug's "My Way" television campaign which began running earlier this month. The TV ad, set to the song performed by Paul Anka, shows several men in showers. The tagline is "I Did it My Way." Public relations for Viagra are handled by Strategic Objectives of Toronto.
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