SHOWCASE PROMOTES TRAILER PARK BOYS
By Adnews Staff
Alliance Atlantis Broadcasting specialty station Showcase is using a multimedia campaign to promote the fourth season of the series "Trailer Park Boys." The campaign includes outdoor, print and on-air promotional ads. Outdoor advertising is running on subway platforms in Toronto and Vancouver, Obie Media Sky Train station murals in Vancouver and bus shelters in Halifax. Print advertising is running in newspapers nationally and in TV listings books in Toronto, Vancouver, Calgary, Ottawa and Halifax. The campaign also includes Flashmedia posters outside convenience stores in Toronto, Hamilton and Oshawa, and radio tags on stations in Toronto, Vancouver and Calgary. The network will also give away passes to promotional screenings of the first two episodes of the season. The fourth season of the series will begin on April 11. The outdoor and print components of the campaign were created by FCB Canada. The television and radio elements were created by Alliance Atlantis.