RADIUS RE-DESIGNS JORDANS CEREAL PACKAGING
By Adnews Staff
Radius Advertising + Design of Montreal has re-designed the packaging for Jordans cereal in Canada and the U.S. Radius has worked for Jordans since the introduction of the cereals six year ago. The agency also handled the original design of the cereal packages. In Canada the new boxes display information in English on one panel and in French on the other. In the U.S., the second panel carries information about the company's history and the quality of its products. Jordans cereals include Morning Crisp Strawberry, Morning Crisp Nuts, Morning Crisp Dark Chocolate, Morning Crisp Wild Berries, Supreme Muesli and Organic Muesli.
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