LAY'S PROMOTES NEW TASTES OF CANADA FLAVOUR
By Adnews Staff
Frito Lay Canada is promoting a new Tastes of Canada flavour of potato chip called Quebec Four Cheese. The Taste of Canada line is made up of potato chip flavours intended to represent different regions of Canada. New flavours are introduced twice a year. Past varieties include Wild Stampede BBQ, P.E.I. Loaded Baked Potato, Toronto College Street Pizza and Cape Breton Sea Salt & Vinegar. Quebec Four Cheese will be sold for a limited time. It is being promoted with a television advertising campaign from BBDO Canada and public relations from Fleishman-Hillard of Montreal. The entire product line is also being promoted with a contest at <www.lays.ca> in which consumers can vote for their favourite flavour to win a trip to Quebec. The contest will run until May 14.