PHD ACQUIRES TOUCHE
By Adnews Staff
PHD Canada has acquired a majority interest in Quebec media agency Touché. The financial details of the deal are unknown. Touché's founding partners, Alain Desormiers and Jean-Pierre Giroux, will continue to be president and vice-president of the firm. The agency will also retain its current name. Fred Forster, president of PHD Canada said, "The union of PHD and Touché creates a truly national communications service organization with tremendous strength in both English and French Canada." For the past year Touché has been PHD's unofficial affiliate in Quebec for clients requiring bilingual services.
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