HOME DEPOT PROMOTES HOME IMPROVEMENT LOANS
By Adnews Staff
Toronto-based The Home Depot Canada is preparing to promote a new service which will offer loans to Canadians to renovate their homes. The Home Improvement Loan Account will be offered through the chain's 102 stores in Canada. Customers who take out a loan will get a six-month interest- and payment-free period, after which the account is closed to purchases and repayment will begin. The retailer will begin promoting the offer next month with in-store materials and flyers. Additional support will include public relations from Weber Shandwick and radio advertising. Media buying will be handled by Initiative Media.
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