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LEVITRA CAMPAIGN READIED

By Adnews Staff

Bayer HealthCare and GlaxoSmithKline are readying an advertising campaign for Levitra, a prescription medication for erectile dysfunction recently approved by Health Canada. The national television campaign was created by Jeffery Simbrow & Associates of Toronto. The 30-second spot will seek to inform men between 50 and 65 years of age of the medication. Billboards will also be used in Toronto, Montreal, Calgary, Edmonton and Vancouver. Public relations for Levitra are being handled by Edelman of Toronto.

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