TEMPUR BECOMES TITLE SPONSOR OF CANADIAN SQUASH CIRCUIT
By Adnews Staff
Tempur Canada of London, ON has reached an agreement with Squash Canada to be the title sponsor of the inaugural Canadian Squash Circuit. The financial details of the one-year agreement are not known. The deal was negotiated by Toronto-based marketing agency TrojanOne. Tempur distributes mattresses and pillows. Ottawa-based Squash Canada is the governing body for squash in Canada. The first Canadian Squash Circuit began Jan. 1. It will include ten events. The final, which will be renamed the Tempur Squash Circuit, will take place in Vancouver on April 27. Promotional materials and signage for the final have be re-printed to include the Tempur name. As part of the sponsorship agreement, Tempur will also provide the winners of the Men's and Women's competitions with queen-size beds.