LEXUS RELEASES SUV COMMERCIAL
By Adnews Staff
DCC Communications of Toronto has created a new 30-second television commercial for the Lexus GX 470 sports utility vehicle. Called "TOPO," the ad shows a GX 470 driving across an animated topographical map. The scene shifts between the map and a real mountain road. A voiceover describes the features of the vehicle. The ad is running nationally. A French version has been created for Quebec. The GX 470 is also being promoted with newspaper and magazine advertising.
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