DOWNTOWN PARTNERS CREATES FOUR BUD LIGHT ADS
By Adnews Staff
Downtown Partners DDB of Toronto has created four new television commercials for Anheuser-Busch's Bud Light beer. The ads, which are airing nationally in the U.S., use the theme "All light beers are low in carbs...choose on taste." The ads also include the new Bud Light tagline, "Fresh. Smooth. Real. It's all here." The first two ads, called "Failure to Compromise" and "Choose on Taste," promote the beer's quality and taste. The final two ads, called "Institute Treadmill" and "Institute Toe Flex," are more humorous.
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