CIBC TO SPONSOR CANADIAN SOCCER ASSOCIATION
By Adnews Staff
CIBC and the Canadian Soccer Association signed a five-year, $4.3 million sponsorship agreement yesterday. CIBC has become the exclusive "Diamond" sponsor of the association. The bank will sponsor all 13 men's and women's national teams, all international games played in Canada, the CIBC Mini Soccer Team Sponsorship program, the Tide Mini Soccer Festivals presented by CIBC, and the CIBC Employees as Ambassador Soccer program.
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