SUPERPAGES BEGIN WEATHER PATROL PROMOTION IN TORONTO
By Adnews Staff
Burnaby, BC-based directory publisher SuperPages has begun a promotion for its new Toronto directory. Promotional workers called the SuperPages Weather Patrol distributed 1,250 umbrellas to commuters outside the Union, College and King subway stations on Friday. "In spirit of our new directory, which covers the entire Greater Toronto Area, we are hoping to literally cover our customers," said Paul Wood, vice-president of marketing at SuperPages. The goal of the initiative, organized by TrojanOne of Toronto, was to increase consumer awareness of the book. The Toronto SuperPages directory has been in distribution for several weeks. Public relations for SuperPages are handled by Porter Novelli Canada.
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