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SIX AGENCIES HIRED BY ONTARIO LOTTERY AND GAMING

By Adnews Staff

The Ontario Lottery and Gaming Corporation has hired a new pool of advertising agencies: Axmith McIntyre Wicht, BBDO, Bensimon Byrne, Cossette, FCB and MacLaren McCann, all based in Toronto. Other finalists in the review were J. Walter Thompson, Marshall Fenn, Brandworks, Arnold Worldwide and Young & Rubicam. The corporation was searching for full-service agencies to handle creative and advertising work. The contract is for a three-year term. BBDO, Bensimon and MacLaren were among the incumbent firms.

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