CORUS PROMOTES DISCOVERY KIDS PREVIEW
By Adnews Staff
Corus Entertainment is promoting an upcoming free preview of specialty channel Discovery Kids with a campaign created by The AdLib Group of Toronto. The preview, which will run from March 15 to 19, will reach all Rogers and Cogeco digital subscribers in Canada, Rogers analog subscribers in some markets and some CCSA member households. The promotional campaign includes print, television and radio advertising. In markets receiving the preview, the advertising will invite viewers to sample the network's programming. In markets not receiving the preview, the ads will promote a week of "best of" programming. Discovery Kids broadcasts adventure, nature, science and wildlife programming aimed at children six to 12 years of age.
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