CANADIAN BLOOD SERVICES SHORTLISTS THREE
By Adnews Staff
Canadian Blood Services has produced a shortlist of three finalists in its agency of record search: Jan Kelley Marketing with Grey Direct & Interactive, Arnold Worldwide and J. Walter Thompson Social. The not-for-profit organization, which manages Canada's blood system, began the search in mid-January. Initially 42 agencies expressed interest, according to Derek Mellon, media relations manager for the organization. Eighteen firms submitted proposals. The three finalists will make presentations on April 1 and 2. A decision is expected shortly after the presentations. The incumbent on the account is Jan Kelley.
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