COSSETTE OPENS SPORTS MARKETING PRACTICE
By Adnews Staff
Cossette Communication Group of Quebec City has opened a new sports marketing practice called Altius Sport Marketing. The Vancouver-based division will negotiate sport marketing opportunities and develop sport marketing strategies. Altius will be led by president Linda Oglov, former vice-president of marketing for the Vancouver 2010 Bid Corporation. Altius will work with Cossette's Fusion Alliance Marketing unit to serve national clients and with the agency's Thinking Sport division in the U.S. The first two clients of Altius are Bell Canada and Petro-Canada.
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